Let's match our expertise with your needs.

Branding

With decades of experience with branding, we can help with establishing new brands, developing a brand strategy, or implementation of an existing brand strategy ("brand pathway project"). This is some of the most fun work we get to do!

Project Examples

Establishing a brand identity that serves the business well is a critical foundational step. This can include the name, tag line, graphic identity, and colors but also includes personality and essence.

Some established brands know who they aspire to be but aren't sure how to create a strategy that allows them to achieve it. That's when we come in!

Brand sits at the intersection of how an organization intends to be perceived and how they are actually perceived. We can help determine customer perceptions and opportunities for better alignment.

Business Strategy

Outside perspective and fresh eyes can be so beneficial for even the most seasoned leader. We bring extensive experience in a variety of business verticals, both for-profit and non-profit, to add perspective, value, and critical insight as you grow.

Project Examples

As you offer a new product or service line you need to consider both strategic and tactical approaches to setting it up for success.

In order to effectively market to and connect with your audiences you need to know who you are engaging with. Establishing your customer types helps put strategy around your efforts.

Our Founder, Caitlyn, has unique experience working for a Justice Enterprise. This is a unique business model that requires specialized understanding of the additional considerations that extend far beyond profitability. The mission-first mindset is something Caitlyn knows well!

Caitlyn is often retained to meet regularly with business leaders to advise on the day-to-day challenges and opportunities that they face. These relationships become part mentor, part coach, part encourager - but are always fruitful! Unbiased and experience-informed guidance is invaluable. 

Communications & Public Relations

Communications are critical to well run and effective organizations. From crisis planning to major announcements, we have the strategic mindset, education, and experience to proactively set your organization up for success.

Project Examples

Nobody wants to think about large-scale crisis but those who do are prepared and able to thrive through the challenges that come there way. Prepare well to face the unexpected. Put a crisis plan in place.

Perhaps the most oft thought of "communications" deliverable is the press release. For us, this is just one part of a broader plan to engage with the community and media about exciting and important information.

Being ready to speak in sound bites, while delivering a succinct message is a learned skill. We can help your team be camera-ready and ready to represent your brand professionally in a variety of settings.

Marketing

Marketing should come with measurable campaigns that prove they are really making an impact. We can provide high level guidance or support your team as an added set of hands. We love how marketing blends creativity & data.

Project Examples

Marketing efforts that happen in a silo are rarely - if ever - effective. Integrated and digital campaigns are necessary in today's highly-digital climate. A marketing strategy creates necessary structure for success!

Sometimes exciting new launches, big events, or anniversaries require a special campaign with extra attention and enthusiasm. These campaigns must honor the broader brand while establishing their own character - we love this type of work.

Not only is it important to know who YOU are but you should also be aware of who they are - "they" being your competitors. This informs messaging and strategy in addition to future business growth opportunities. 

Here's what you can expect

"Caitlyn through her business, Connect 936, has been our lifeline in connecting a budding business to our community. Her ability to creatively put words into sentiments and guide our marketing efforts is unbelievable! Her guidance through the first years of our practice has proven instrumental to our success and having her in our corner gives us so much confidence. "
Dr. Logan Brooke with wife, Tess
Dr. Logan BrookeFounder, Adjust NRV